Abernathy, Sciarrino:

The Strategic Digital Media Entrepreneur

Instructor Companion Site

Table Of Contents

Chapter 1: Gutenberg to Zuckerberg: Innovation and Entrepreneurship

Chapter 2: The Story behind the Numbers

Chapter 3: What Is a Company Worth?

Chapter 4: The Transformed Competitive Landscape

Chapter 5: A Strategy for Dealing with the New Business Imperatives

Chapter 6: Defining a Unique Value Proposition

Chapter 7: Understanding Customer Relationships in a Digital World

Chapter 8: Reaching Current and New Customers

Chapter 9: Competing in a Networked World

Chapter 10: Investing in Key Assets and Capabilities

Chapter 11: Entrepreneurial Leadership and Culture

Chapter 12: What the Future Holds

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