Kotabe, Ang, Griffiths, Marshall, Voola, Helsen:

International Marketing, 3rd Asia-Pacific Edition

Instructor Companion Site

Table Of Contents

Chapter 1: Introduction to international marketing

Chapter 2: Economic and financial environment

Chapter 3: Political and legal environment

Chapter 4: Cultural environment

Chapter 5: Understanding international consumers

Chapter 6: International marketing research

Chapter 7: Segmentation and positioning

Chapter 8: Market selection and entry strategies

Chapter 9: Developing new goods and services for international markets

Chapter 10: Marketing goods and services

Chapter 11: International marketing communication

Chapter 12: Logistics: sourcing and distribution

Chapter 13: Export and import management

Chapter 14: International pricing

Chapter 15: Global marketing strategy

Chapter 16: The evolving global marketplace

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