McPhail:

Global Communication: Theories, Stakeholders, and Trends, 3rd Edition

Instructor Companion Site

Table Of Contents

Chapter 1: Global Communication: Background

Chapter 2: Development Research Traditions and Global Communication

Chapter 3: The Message: The Role of International Organizations

Chapter 4: Public Diplomacy: New Dimensions and Implications

Chapter 5: The Medium: Global Technologies and Organizations

Chapter 6: Internet: The Evolving Frontier

Chapter 7: American Multimedia Conglomerates

Chapter 8: Non-US Stakeholders of Multimedia Conglomerates

Chapter 9: Euromedia: Integration and Cultural Diversity in a Changing Media Landscape

Chapter 10: Global Issues, Music, and MTV

Chapter 11: CNN: International Role, Impact, and Global Competitors

Chapter 12: The Roles of Global News Agencies

Chapter 13: Arab Media and the Al-Jazeera Effect

Chapter 14: Media Globalization in Asia

Chapter 15: The Role of Global Advertising

Chapter 16: Summary and Conclusions

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