Padgett, Loos:

Applied Marketing: Connecting Classrooms to Careers, 1st Edition

Instructor Companion Site

Table Of Contents

Chapter 1: What is Marketing

Chapter 2: Marketing Strategy

Chapter 3: The Marketing Environment

Chapter 4: Customer Behavior

Chapter 5: Research in Marketing

Chapter 6: Segmentation, Targeting, and Positioning

Chapter 7: Applying the Marketing Mix

Chapter 8: Products, Brands, and Customer Needs

Chapter 9: Place Decisions and Customer Convenience

Chapter 10: Managing Price and Customer Cost Perceptions

Chapter 11: Promoting to Communicate with Customers

Chapter 12: Encouraging Participation to Connect with Customers

Chapter 13: Measuring Marketing Effectiveness through Metrics

Chapter 14: Developing an Integrated Marketing Mix

Chapter 15: Finalizing a Marketing Plan

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