Scott: The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly, 6th Edition

Scott:

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly, 6th Edition

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Table Of Contents

Chapter 1: The Old Rules of Marketing and PR Are Ineffective in an Online World

Chapter 2: The New Rules of Marketing and PR

Chapter 3: Reaching Your Buyers Directly

Chapter 4: Social Media and Your Targeted Audience

Chapter 5: Blogs: Tapping Millions of Evangelists to Tell Your Story

Chapter 6: Audio and Video Drive Action

Chapter 7: Going Viral: The Web Helps Audiences Catch the Fever

Chapter 8: The Content-Rich Website

Chapter 9: Marketing and PR in Real Time

Chapter 10: You Are What You Publish: Building Your Marketing and PR Plan

Chapter 11: Growing Your Business: How Marketing and PR Drive Sales

Chapter 12: Strategies for Creating Awesome Content

Chapter 13: How to Write for Your Buyers

Chapter 14: Social Networking as Marketing

Chapter 15: Blogging to Reach Your Buyers

Chapter 16: An Image Is Worth a Thousand Words

Chapter 17: Video and Podcasting Made Easy

Chapter 18: How to Use News Releases to Reach Buyers Directly

Chapter 19: Your Newsroom: A Front Door for Much More Than the Media

Chapter 20: The New Rules for Reaching the Media

Chapter 21: Newsjacking Your Way into the Media

Chapter 22: Search Engine Marketing

Chapter 23: Make It Happen

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