Kotabe, Helsen:

Global Marketing Management, 7th Edition

Student Companion Site

Table Of Contents

Chapter 1: Globalization Imperative

Chapter 2: Economic Environment

Chapter 3: Financial Environment

Chapter 4: Global Cultural Environment and Buying Behavior

Chapter 5: Political and Legal Environment

Chapter 6: Global Marketing Research

Chapter 7: Global Segmentation and Positioning

Chapter 8: Global Marketing Strategies

Chapter 9: Global Market Entry Strategies

Chapter 10: Global Product Policy Decisions

Chapter 11: Global Product Policy Decisions

Chapter 12: Global Pricing

Chapter 13: Global Communication Strategies

Chapter 14: Sales Management

Chapter 15: Global Logistics and Distribution

Chapter 16: Export and Import Management

Chapter 17: Planning, Organization, and Control of Global Marketing Operations

Chapter 18: Marketing Strategies for Emerging Markets

Chapter 19: Global Marketing and the Internet

Chapter 20: Sustainable Marketing in the Global Marketplace

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