Sekaran, Bougie:

Research Methods For Business: A Skill Building Approach, 7th Edition

Student Companion Site

Table Of Contents

Chapter 1: Introduction to research

Chapter 2: The scientific approach and alternative approaches to investigation

Chapter 3: Defining and refining the problem

Chapter 4: The critical literature review

Chapter 5: Theoretical framework and hypothesis development

Chapter 6: Elements of research design

Chapter 7: Interviews

Chapter 8: Data collection methods: Observation

Chapter 9: Administering questionnaires

Chapter 10: Experimental designs

Chapter 11: Measurement of variables: Operational definition

Chapter 12: Measurement: Scaling, reliability and validity

Chapter 13: Sampling

Chapter 14: Quantitative data analysis

Chapter 15: Quantitative data analysis: Hypothesis testing

Chapter 16: Qualitative data analysis

Chapter 17: The research report
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