DiMarco:

Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations

Student Companion Site

Table Of Contents

Chapter 1: The Connectivity between Research, Writing, and Design

Chapter 2: Writing Technical, Persuasive, and News Communication

Chapter 3: Communication Design

Chapter 4: Creative Research Methods

Chapter 5: Design Tools

Chapter 6: Marketing Projects

Chapter 7: Advertising Projects

Chapter 8: Public Relations Projects

Chapter 9: Social Media for Marketing, Advertising, and Public Relations

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