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McDaniel, Gates:

Marketing Research, 10th Edition

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Table Of Contents

Chapter 1: The Role of Marketing Research in Management Decision Making

Student Web Quizzes
Instructor Manual
Test Bank
PowerPoints
Sites of Interest to Marketing Researchers
Movie Attendance Case Study (requires WinZip or equivalent software)
Respondus Test Bank (requires WinZip or equivalent software)

Chapter 2: The Marketing Research Industry and Research Ethics

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Sites of Interest to Marketing Researchers
Movie Attendance Case Study (requires WinZip or equivalent software)
Respondus Test Bank (requires WinZip or equivalent software)

Chapter 3: Problem Definition, Exploratory Research, and the Research Process

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Instructor Manual
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Sites of Interest to Marketing Researchers
Movie Attendance Case Study (requires WinZip or equivalent software)
Respondus Test Bank (requires WinZip or equivalent software)

Chapter 4: Secondary Data and Databases

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Instructor Manual
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PowerPoints
Sites of Interest to Marketing Researchers
Movie Attendance Case Study (requires WinZip or equivalent software)
Respondus Test Bank (requires WinZip or equivalent software)

Chapter 5: Qualitative Research

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Instructor Manual
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Movie Attendance Case Study (requires WinZip or equivalent software)
Respondus Test Bank (requires WinZip or equivalent software)

Chapter 6: Traditional Survey Research

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Instructor Manual
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Movie Attendance Case Study (requires WinZip or equivalent software)
Respondus Test Bank (requires WinZip or equivalent software)

Chapter 7: Online Marketing Research

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Movie Attendance Case Study (requires WinZip or equivalent software)
Respondus Test Bank (requires WinZip or equivalent software)

Chapter 8: Primary Data Collection: Observation

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Movie Attendance Case Study (requires WinZip or equivalent software)
Respondus Test Bank (requires WinZip or equivalent software)

Chapter 9: Primary Data Collection: Experimentation and Test Markets

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Instructor Manual
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Sites of Interest to Marketing Researchers
Movie Attendance Case Study (requires WinZip or equivalent software)
Respondus Test Bank (requires WinZip or equivalent software)

Chapter 10: The Concept of Measurement

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Instructor Manual
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Sites of Interest to Marketing Researchers
Movie Attendance Case Study (requires WinZip or equivalent software)
Respondus Test Bank (requires WinZip or equivalent software)

Chapter 11: Using Measurement Scales to Build Marketing Effectiveness

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Movie Attendance Case Study (requires WinZip or equivalent software)
Respondus Test Bank (requires WinZip or equivalent software)

Chapter 12: Questionnaire Design

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Movie Attendance Case Study (requires WinZip or equivalent software)
Respondus Test Bank (requires WinZip or equivalent software)

Chapter 13: Basic Sampling Issues

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Movie Attendance Case Study (requires WinZip or equivalent software)
Respondus Test Bank (requires WinZip or equivalent software)

Chapter 14: Sample Size Determination

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Movie Attendance Case Study (requires WinZip or equivalent software)
Respondus Test Bank (requires WinZip or equivalent software)

Chapter 15: Data Processing And Fundamental Data Analysis

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Movie Attendance Case Study (requires WinZip or equivalent software)
Respondus Test Bank (requires WinZip or equivalent software)

Chapter 16: Statistical Testing Of Differences And Relationships

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Movie Attendance Case Study (requires WinZip or equivalent software)
Respondus Test Bank (requires WinZip or equivalent software)

Chapter 17: Bivariate Correlation and Regression

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Movie Attendance Case Study (requires WinZip or equivalent software)
Respondus Test Bank (requires WinZip or equivalent software)

Chapter 18: Multivariate Data Analysis

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Movie Attendance Case Study (requires WinZip or equivalent software)
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Chapter 19: Communicating The Research Results

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Movie Attendance Case Study (requires WinZip or equivalent software)
Respondus Test Bank (requires WinZip or equivalent software)

Chapter 20: Managing Marketing Research

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Instructor Manual
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Movie Attendance Case Study (requires WinZip or equivalent software)
Respondus Test Bank (requires WinZip or equivalent software)

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