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Strategic Market Management, 10th Edition

Student Companion Site

Table Of Contents

Chapter 1: Strategic Market Management—An Introduction and Overview

Chapter 2: External and Customer Analysis

Chapter 3: Competitor Analysis

Chapter 4: Market/Submarket Analysis

Chapter 5: Environmental Analysis and Strategic Uncertainty

Chapter 6: Internal Analysis

Chapter 7: Creating Advantage: Synergy and Commitment vs. Opportunism vs. Adaptability

Chapter 8: Alternative Value Propositions

Chapter 9: Building and Managing Brand Equity

Chapter 10: Toward a Strong Brand Relationship

Chapter 11: Energizing the Business

Chapter 12: Leveraging the Business

Chapter 13: Creating New Businesses

Chapter 14: Global Strategies

Chapter 15: Setting Priorities for Businesses and Brands—The Exit, Milk, and Consolidate Options

Chapter 16: From Silos to Synergy—Harnessing the Organization

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