Nordhielm, Dapena Baron:

Marketing Management: The Big Picture, 1st Edition

Instructor Companion Site

Table Of Contents

Chapter 1: Tools and Responsibilities

Chapter 2: The Business Objective

Chapter 3: The Marketing Objective: Customer Focus

Chapter 4: Source of Volume: Competitive Focus

Chapter 5: Segmentation

Chapter 6: Targeting

Chapter 7: Positioning

Chapter 8: Product

Chapter 9: Service as Product

Chapter 10: Marketing Communications

Chapter 11: Pricing

Chapter 12: Channels

Chapter 13: Integrated Market Research

Chapter 14: Marketing Metrics

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