Aronson, Spetner, Ames:

The Public Relations Writer's Handbook: The Digital Age, 2nd Edition

Instructor Companion Site

Table Of Contents

Chapter 1: Public Relations Goes Digital ~MS.

Chapter 2: News Releases, Photo Captions, and Media Kits: Making Your Story Newsworthy.

Chapter 3: The Pitch: Creating Media Interest.

Chapter 4: The Biography and Backgrounder: Bringing Your Subject to Life.

Chapter 5: Speech Writing: From Your Pen to Their Lips.

Chapter 6: Multimedia and PowerPoint Presentations.

Chapter 7: Writing for Broadcast: Communicating with Video and Sound.

Chapter 8: Special Events: The Art of Getting Noticed.

Chapter 9: Financial Writing.

Chapter 10: Publications: The Editorial Stage.

Chapter 11: Writing for the Internet.

Chapter 12: Responsive Writing: Setting the Record Straight.

Chapter 13: Crisis Communications and Official Statements:Preparing for a Crisis.

Chapter 14: Program Writing: Selling Your Concept to the Client.

Get Help With:

* These links will open a new window

Copyright © 2000-2024 by John Wiley & Sons, Inc., or related companies. All right reserved.  | Privacy Policy