Elliott, Rundle-Thiele, Smith, Waller, Eades, Bentrott:

Marketing, 4th Edition

Instructor Companion Site

Table Of Contents

Chapter 1: Introduction to marketing

Chapter 2: The marketing environment and market analysis

Chapter 3: Market research

Chapter 4: Consumer behaviour

Chapter 5: Business buying behaviour

Chapter 6: Markets: segmentation, targeting and positioning

Chapter 7: Product

Chapter 8: Price

Chapter 9: Promotion

Chapter 10: Distribution

Chapter 11: Services marketing

Chapter 12: Digital marketing

Chapter 13: International marketing

Chapter 14: Social marketing and not-for-profit marketing

Chapter 15: Marketing planning, implementation and evaluation

Chapter 16: Data and analytics

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