Hofacker:

Internet Marketing , 3rd Edition

Student Companion Site

Table Of Contents

Chapter 1: Categories of Internet Marketing

Chapter 2: What Exactly Is the Internet

Chapter 3: Web Browser Software

Chapter 4: Using the Internet to Communicate

Chapter 5: How to Create a Web Page

Chapter 6: Web Communications Strategy

Chapter 7: Human Information Processing of Web Sites

Chapter 8: What a Web Site Should Look Like

Chapter 9: Web Site Copy

Chapter 10: Advertising Banners

Chapter 11: Shopping on the Internet

Chapter 12: Business-to-Business Internet Marketing

Chapter 13: Online Selling Strategies

Chapter 14: The Mechanics of Electronic Commerce

Chapter 15: The Content Site Visitor

Chapter 16: Strategies for Providing Content

Chapter 17: Legal and Ethical Issues

Chapter 18: Web Log Data

Chapter 19: The Digital Future.
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