Lefebvre:

Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment

Instructor Companion Site

Table Of Contents

Chapter 1: The History and Domains of Social Marketing

Chapter 2: Principles of Social Marketing

Chapter 3: Determinants, Context, and Consequences for Individual and Social Change

Chapter 4: Segmentation and Competition

Chapter 5: Moving from Descriptions of People to Understanding, Empathy, and Insight

Chapter 6: The Consumer Experience as the Marketer’s Touchpoint

Chapter 7: Strategic Positioning and Brands

Chapter 8: Embedding Marketing in Programs and Organizations: Developing Strategy

Chapter 9: Using Marketing Mix Components for Program Development

Chapter 10: Monitoring and Evaluation

Chapter 11: Personal and Community Engagement in Change

Chapter 12: Social Technologies for Social Marketing and Social Change

Chapter 13: Social Marketing for Dissemination and Program Sustainability

Chapter 14: Management and Innovation

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