Smith, Lenssen:

Mainstreaming Corporate Responsibility

Instructor Companion Site

Table Of Contents

Chapter 1: Mainstreaming Corporate Responsibility

Chapter 2: Business as Usual is Not the Answer to Society's Problems

Chapter 3: Corporate Responsibility in Strategy

Chapter 4: Microsoft: Bringing Technology to the Aging Population

Chapter 5: IBM in China: Responding to a Government's Social Initiatives

Chapter 6: IBERDROLA: A Utility's Approach to Sustainability and Stakeholder Management

Chapter 7: Corporate Responsibility in Accounting

Chapter 8: Enel: CSR and Performance Measurement

Chapter 9: Novo Nordisk A/S - Integrating Sustainability into Business Practice

Chapter 10: From Grace to Disgrace: The Rise and Fall of Arthur Andersen

Chapter 11: Corporate Social Responsibility in Finance

Chapter 12: Maximizing Shareholder Value: An Ethical Responsibility

Chapter 13: Veridian: Putting a Value on Values

Chapter 14: Corporate Responsibility in Economics

Chapter 15: Unilever and Oxfam: Understanding the Impacts of Business on Poverty

Chapter 16: Revenue Flow and Human Rights: A Paradox for Shell Nigeria

Chapter 17: Corporate Responsibility in Entrepreneurship

Chapter 18: innocent: Values and Value

Chapter 19: Waste Concern: Turning a Problem into a Resource

Chapter 20: Corporate Responsibility in Marketing

Chapter 21: Bounded Goodness: Marketing Implications of Drucker on Corporate Responsibility

Chapter 22: Norsk hydro ASA: Sustainable PVC at Hydro Polymers?

Chapter 23: GlaxoSmithKline and Access to Essential Medicines

Chapter 24: Corporate Responsibility in Organizational Behaviour

Chapter 25: betapharm: Be Different or Die

Chapter 26: The TPG-WFP Partnership: Looking for a Partner

Chapter 27: Corporate Responsibility in Operations Management

Chapter 28: illycaffe: Value Creation Through Responsible Supplier Relationships

Chapter 29: The Co-operative Group: Fairtrade Chocolate

Chapter 30: The Wal-Mart Supply Chain Controversy

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