Sekaran, Bougie:

Research Methods for Business: A Skill Building Approach, 5th Edition

Student Companion Site

Table Of Contents

Chapter 1: Introduction to Research

Chapter 2: Scientific Investigation

Chapter 3: The Research Process: The Broad Problem Area and Defining the Problem Statement

Chapter 4: The Research process: Theoretical Framework Hypothesis Development

Chapter 5: The Research Process: Elements of Research Design

Chapter 6: Measurements of Variables: Operational Definition

Chapter 7: Measurement: Scaling, Reliability, Validity

Chapter 8: Data Collection Methods

Chapter 9: Experimental Designs

Chapter 10: Sampling

Chapter 11: Quantitative Data Analysis

Chapter 12: Quantitative Data Analysis (Part 2): Hypothesis Testing

Chapter 13: Qualitative Data Analysis

Chapter 14: The Research Report

* These links will open a new window

Copyright © 2000-2024 by John Wiley & Sons, Inc., or related companies. All right reserved.  | Privacy Policy