McDonald, Wilson:

Marketing Plans: How to Prepare Them, How to Use Them, 7th Edition

Instructor Companion Site

Table Of Contents

Chapter 1: Understanding the Marketing Process

Chapter 2: The Marketing Planning process: 1 The Main Steps

Chapter 3: The Marketing Planning Process: 2 Removing The Myths

Chapter 4: Completing The Marketing Audit: 1 The Customer And Market Audit

Chapter 5: Completing The Marketing Audit: 2 The Product Audit

Chapter 6: Setting Marketing Objectives And Strategies

Chapter 7: The Integrated Marketing Communications Plan

Chapter 8: The Sales And Key Account Management Plan

Chapter 9: The Pricing Plan

Chapter 10: The Multichannel Plan: The Route To Market

Chapter 11: The Customer Relationship Management Plan

Chapter 12: Implementation Issues In Marketing Planning

Chapter 13: Measuring The Effectiveness Of Marketing Planning

Chapter 14: Examples Of Marketing Plans

Get Help With:

* These links will open a new window

Copyright © 2000-2024 by John Wiley & Sons, Inc., or related companies. All right reserved.  | Privacy Policy