Hartley:

Management Mistakes and Successes, 10th Edition

Instructor Companion Site

Table Of Contents

Chapter 1: Introduction

Chapter 2: Walmart—A Winner

Chapter 3: Procter & Gamble: An Old Strategy Is Found Wanting

Chapter 4: Continental Airlines: Salvaging from the Ashes

Chapter 5: Harley-Davidson: A Long-Overdue Revival

Chapter 6: IBM: A Fading Giant Rejuvenates

Chapter 7: Google—An Entrepreneurial Juggernaut

Chapter 8: Starbucks—A Paragon of Growth and Employee Benefits Faces Storm Clouds

Chapter 9: Euro Disney: Bungling a Successful Format

Chapter 10: Boeing: Miscalculations on a Worldwide Scale

Chapter 11: Vanguard: Success in Taking the Road Less Traveled

Chapter 12: Hewlett-Packard Under Carly Fiorina, and After Her

Chapter 13: Southwest Airlines: “Try to Match Our Prices”

Chapter 14: Herman Miller: A Role-Model in Leadership

Chapter 15: Boston Beer—Can I Compete with the Big Boys?

Chapter 16: United Way: A Not-for-Profit Organization Also Needs Controls and Oversight

Chapter 17: Maytag: Incredibly Loose Supervision of a Foreign Subsidiary, Also, the Allure of Outsourcing

Chapter 18: MetLife: Poorly Controlled Sales Practices

Chapter 19: DaimlerChrysler: Blantant Misrepresentation

Chapter 20: Merck's Vioxx: A Catastrophe and Other Problems

Chapter 21: Ford Explorers with Firestone Tires: Ill Handling a Killer Scenario

Chapter 22: Conclusions: What Can Be Learned?

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