Curtis:

Marketing for Engineers, Scientists and Technologists

Instructor Companion Site

Table Of Contents

Chapter 1: What is Marketing and Why Do It?

Chapter 2: The Marketing System

Chapter 3: Contemporary Issues and Contexts in Marketing

Chapter 4: Product

Chapter 5: Price

Chapter 6: Place

Chapter 7: Promotion

Chapter 8: Service Extension: People, Physical Evidence and Process

Chapter 9: The Collection and Management of Marketing Information

Chapter 10: Finance for Marketing

Chapter 11: Managing People

Chapter 12: Project Management

Chapter 13: Consultancy

Chapter 14: New Product Development

Chapter 15: Market Driven Quality

Chapter 16: The Marketing Plan

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