Curtis:

Marketing for Engineers, Scientists and Technologists

Instructor Companion Site

Semester 2 Tutorial Case Studies

Tutorial 1
Service Marketing Mix for a Water Industries Consultancy Company

Tutorial 2
Information Needed to Develop a New Generation of Washing Machines

Tutorial 3
New Product Development - 'Dragon's Den'

Tutorial 4
Market-Driven Quality - Terminal 5 Heathrow Airport


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