Aaker, McLoughlin:

Strategic Market Management, European Edition

Student Companion Site

Chapter 10: Strategic Options: Value, Focus, Innovation and Customer Relations

Additional cases*

requires WinZip or equivalent software

Weblinks*

Get Help With:

* These links will open a new window

Copyright © 2000-2024 by John Wiley & Sons, Inc., or related companies. All right reserved.  | Privacy Policy