Aaker, Kumar, Leone, Day:

Marketing Research, 12th Edition

Instructor Companion Site

Chapter 24: Brand and Customer Metrics

PowerPoints*

Password Protected Assets

Need to Register?

Instructor's Manual*

Test Bank*

Get Help With:

* These links will open a new window

Copyright © 2000-2024 by John Wiley & Sons, Inc., or related companies. All right reserved.  | Privacy Policy