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Evans, Foxall, Jamal:
Consumer Behaviour, 2nd Edition
The following Marketing Week articles can be accessed via the links below:
Croft M (2008) Poster sites make digital switch, Marketing Week 10th April 33-34
Adegoke Y (2008) Brands must get real if they are to crack marketing to women, Marketing Week 24th April 30-31
Benady D (2008) Get into the Grey Groove, Marketing Week 1st May 20-21
Nutley M (2007) How to win friends and influence people – the social networking way, Marketing Week 19th July 18
Benady D (2008) Celebrity Foul Ups, Marketing Week 17th January 22-23
Mitchell A (2006) Touchpoints a sore point for consumers in need of delight, Marketing Week 31st August 24-25
Croft M (2007) Consumer in Control, Marketing Week 10th April 29-30
Lester R (2007) Mini mimics Minority Report in ‘personalised’ poster push, Marketing Week 1st February 12
Reed D (2008) The online data black market, Marketing Week, 14th February 29-30
Baxter T (2007) Lacking in green conviction, Marketing Week 13th September 28-29