Hubbard:

How to Measure Anything: Finding the Value of Intangibles in Business, 3rd Edition

Instructor Companion Site

Table Of Contents

Chapter 1: The Challenge of Intangibles

Chapter 2: An Intuitive Measurement Habit: Eratosthenes, Enrico, and Emily

Chapter 3: The Illusion of Intangibles: Why Immeasurables Aren’t

Chapter 4: Clarifying the Measurement Problem

Chapter 5: Calibrated Estimates: How Much Do You Know Now?

Chapter 6: Measuring Risk through Modeling

Chapter 7: Measuring the Value of Information

Chapter 8: The Transition: From What to Measure to How to Measure

Chapter 9: Sampling Reality: How Observing Some Things Tells Us about All Things

Chapter 10: Bayes: Adding to What You Know Now

Chapter 11: Preference and Attitudes: The Softer Side of Measurement

Chapter 12: The Ultimate Measurement Instrument: Human Judges

Chapter 13: New Measurement Instruments for Management

Chapter 14: A Universal Measurement Method: Applied Information Economics

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