McPhail:

Global Communication: Theories, Stakeholders and Trends, 4th Edition

Instructor Companion Site

Table Of Contents

Chapter 1: Global Communication: Background

Chapter 2: Development Research Traditions and Global Communication

Chapter 3: The Message: The Role of International Organizations

Chapter 4: Public Diplomacy: New Dimensions and Implications Nancy Snow

Chapter 5: The Medium: Global Technologies and Organizations

Chapter 6: The Internet: The Evolving Frontier

Chapter 7: American Multimedia Conglomerates

Chapter 8: Stakeholders of Multimedia Conglomerates Outside the United States

Chapter 9: Euromedia: Integration and Cultural Diversity in a Changing Media Landscape Alexa Robertson

Chapter 10: Global Issues, Music, and MTV

Chapter 11: CNN: International Role, Impact, and Global Competitors

Chapter 12: The Role of Global News Agencies

Chapter 13: Arab Media and the Al Jazeera Effect Lawrence Pintak

Chapter 14: Toward Globalization: The Approaches and Accomplishments of the Four Media Giants in Asia Junhao Hong

Chapter 15: The Role of Global Advertising

Chapter 16: Summary and Conclusions

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