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Kotabe, Marshall, Ang, Griffiths, Roberts, Voola, Helsen:

International Marketing, 4th Asia-Pacific Edition

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Table Of Contents

Chapter 1: Introduction to international marketing

Instructor Resource Guide
PowerPoint Slides
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Case Study Answers

Chapter 2: Economic and financial environment

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Chapter 3: Political and legal environment

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Chapter 4: Cultural environment

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Case Study Answers

Chapter 5: Understanding international consumers

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Case Study Answers

Chapter 6: International marketing research

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Chapter 7: Segmentation and positioning

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Chapter 8: Market selection and entry strategies

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Case Study Answers

Chapter 9: Developing new goods and services for international markets

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Art Files (requires WinZip or equivalent software)
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Case Study Answers

Chapter 10: Marketing goods and services

Instructor Resource Guide
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Art Files (requires WinZip or equivalent software)
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Case Study Answers

Chapter 11: International marketing communication

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Chapter 12: Logistics: sourcing and distribution

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Chapter 13: Export and import management

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Case Study Answers

Chapter 14: International pricing

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Chapter 15: Global marketing strategy

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Chapter 16: The evolving global marketplace

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All Files :

Instructor Resource Guide
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Art Files (requires WinZip or equivalent software)
LMS Content (requires WinZip or equivalent software)
Testbank (Online Format) (requires WinZip or equivalent software)
Case Study Answers

LMS Content :

LMS Content (requires WinZip or equivalent software)

Respondus Instructions :

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