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Supovitz, Goldwater, Goldblatt:

The Sports Event Management and Marketing Playbook, 2nd Edition

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Table Of Contents

Chapter 1: Defining and Developing Objectives, Strategies, and Tactics

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Chapter 2: Identifying Costs

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Chapter 3: Identifying Revenue Streams

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Chapter 4: Soliciting and Selecting Host Cities and Venues

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Chapter 5: Starting the Clock on the Sports Event Planning Process

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Chapter 6: Understanding the Sports Event�Sponsor Relationship

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Chapter 7: Teaming with Sponsors

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Chapter 8: Maximizing and Servicing the Media Partnership

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Chapter 9: Activating the Sports Event Marketing Plan

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Chapter 10: Engaging the Community

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Chapter 11: Accommodating and Managing Guests

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Chapter 12: Presenting Your Event

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Chapter 13: Working with Broadcasters

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Chapter 14: Managing for the Unexpected

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Chapter 15: Reviewing the Game Tapes

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Chapter 16: Planning Your Future in Sports Event Management and Marketing

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