Sekaran, Bougie:

Research Methods for Business: A Skill-Building Approach, 6th Edition

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Table Of Contents

Chapter 1: Introduction to research

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Chapter 2: The scientific approach and alternative approaches to investigation

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Chapter 3: The broad problem area and defining the problem statement

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Chapter 4: The critical literature review

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Chapter 5: Theoretical framework and hypothesis development

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Chapter 6: Elements of research design

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Chapter 7: Data collection methods: Introduction and interviews

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Chapter 8: Data collection methods: Observation

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Chapter 9: Data collection methods: Questionnaires

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Chapter 10: Experimental designs

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Chapter 11: Measurement of variables: Operational definition

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Chapter 12: Measurement: Scaling, reliability, validity

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Chapter 13: Sampling

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Chapter 14: Quantitative data analysis

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Chapter 15: Quantitative data analysis: Hypothesis testing

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Chapter 16: Qualitative data analysis

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Chapter 17: The research report

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