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Czinkota, Ronkainen, Moffett, Ang, Shanker, Ahmad, Lok:

Fundamentals of International Business, 1st Asia-Pacific Edition

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Table Of Contents

Chapter 1: Introduction to international business

Chapter 2: Cultural environment

Chapter 3: International trade environment

Chapter 4: Politics and law

Chapter 5: Economic integration

Chapter 6: Trade theories

Chapter 7: Investment theory and international transactions

Chapter 8: Foreign exchange

Chapter 9: International financial markets

Chapter 10: Market entry strategies

Chapter 11: Market development strategies

Chapter 12: International marketing strategies

Chapter 13: International logistics

Chapter 14: International management

Chapter 15: The future

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