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McDaniel, Gates:

Marketing Research Essentials, 8th Edition

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Table Of Contents

Chapter 1: The Role of Marketing Research in Management Decision Making

Sites of Interest to Marketing Researchers
Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Movie Attendance dataset in Excel
Excel User's Manual with Exercises
Excel Worksheets
Interactive Web Quizzes
PowerPoint Presentations

Chapter 2: Problem Defi nition, Exploratory Research, and the Research Process

Sites of Interest to Marketing Researchers
Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Movie Attendance dataset in Excel
Excel User's Manual with Exercises
Excel Worksheets
Interactive Web Quizzes
PowerPoint Presentations

Chapter 3: Secondary Data and Databases

Sites of Interest to Marketing Researchers
Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Movie Attendance dataset in Excel
Excel User's Manual with Exercises
Excel Worksheets
Interactive Web Quizzes
PowerPoint Presentations

Chapter 4: Qualitative Research

Sites of Interest to Marketing Researchers
Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Movie Attendance dataset in Excel
Excel User's Manual with Exercises
Excel Worksheets
Interactive Web Quizzes
PowerPoint Presentations

Chapter 5: Traditional Survey Research

Sites of Interest to Marketing Researchers
Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Movie Attendance dataset in Excel
Excel User's Manual with Exercises
Excel Worksheets
Interactive Web Quizzes
PowerPoint Presentations

Chapter 6: Online Marketing Research

Sites of Interest to Marketing Researchers
Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Movie Attendance dataset in Excel
Excel User's Manual with Exercises
Excel Worksheets
Interactive Web Quizzes
PowerPoint Presentations

Chapter 7: Primary Data Collection: Observation

Sites of Interest to Marketing Researchers
Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Movie Attendance dataset in Excel
Excel User's Manual with Exercises
Excel Worksheets
Interactive Web Quizzes
PowerPoint Presentations

Chapter 8: Primary Data Collection: Experimentation and Test Markets

Sites of Interest to Marketing Researchers
Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Movie Attendance dataset in Excel
Excel User's Manual with Exercises
Excel Worksheets
Interactive Web Quizzes
PowerPoint Presentations

Chapter 9: The Concept of Measurement and Attitude Scales

Sites of Interest to Marketing Researchers
Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Movie Attendance dataset in Excel
Excel User's Manual with Exercises
Excel Worksheets
Interactive Web Quizzes
PowerPoint Presentations

Chapter 10: Questionnaire Design

Sites of Interest to Marketing Researchers
Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Movie Attendance dataset in Excel
Excel User's Manual with Exercises
Excel Worksheets
Interactive Web Quizzes
PowerPoint Presentations

Chapter 11: Basic Sampling Issues

Sites of Interest to Marketing Researchers
Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Movie Attendance dataset in Excel
Excel User's Manual with Exercises
Excel Worksheets
Interactive Web Quizzes
PowerPoint Presentations

Chapter 12: Sample Size Determination

Sites of Interest to Marketing Researchers
Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Movie Attendance dataset in Excel
Excel User's Manual with Exercises
Excel Worksheets
Interactive Web Quizzes
PowerPoint Presentations

Chapter 13: Data Processing, Data Analysis, and Statistical Testing

Sites of Interest to Marketing Researchers
Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Movie Attendance dataset in Excel
Excel User's Manual with Exercises
Excel Worksheets
Interactive Web Quizzes
PowerPoint Presentations

Chapter 14: More Powerful Statistical Methods

Sites of Interest to Marketing Researchers
Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Movie Attendance dataset in Excel
Excel User's Manual with Exercises
Excel Worksheets
Interactive Web Quizzes
PowerPoint Presentations

Chapter 15: Communicating Results and Managing Marketing Research

Sites of Interest to Marketing Researchers
Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Movie Attendance dataset in Excel
Excel User's Manual with Exercises
Excel Worksheets
Interactive Web Quizzes
PowerPoint Presentations

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