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McDaniel, Gates:

Marketing Research, 9th Edition

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Table Of Contents

Chapter 1: The Role of Marketing Research in Management Decision Making

PowerPoints
Student Web Quizzes
Sites of Interest to Marketing Researchers
Movie Attendance Case Study (requires WinZip or equivalent software)
Interactive Web Quizzes
Marketing Research Video Series

Chapter 2: The Marketing Research Industry and Research Ethics

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Student Web Quizzes
Sites of Interest to Marketing Researchers
Movie Attendance Case Study (requires WinZip or equivalent software)
Interactive Web Quizzes
Marketing Research Video Series

Chapter 3: Problem Definition, Exploratory Research, and the Research Process

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Student Web Quizzes
Sites of Interest to Marketing Researchers
Movie Attendance Case Study (requires WinZip or equivalent software)
Interactive Web Quizzes
Marketing Research Video Series

Chapter 4: Secondary Data and Databases

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Sites of Interest to Marketing Researchers
Movie Attendance Case Study (requires WinZip or equivalent software)
Interactive Web Quizzes
Marketing Research Video Series

Chapter 5: Qualitative Research

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Student Web Quizzes
Sites of Interest to Marketing Researchers
Movie Attendance Case Study (requires WinZip or equivalent software)
Interactive Web Quizzes
Marketing Research Video Series

Chapter 6: Traditional Survey Research

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Student Web Quizzes
Sites of Interest to Marketing Researchers
Movie Attendance Case Study (requires WinZip or equivalent software)
Interactive Web Quizzes
Marketing Research Video Series

Chapter 7: Online Marketing Research

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Sites of Interest to Marketing Researchers
Movie Attendance Case Study (requires WinZip or equivalent software)
Interactive Web Quizzes
Marketing Research Video Series

Chapter 8: Primary Data Collection: Observation

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Student Web Quizzes
Sites of Interest to Marketing Researchers
Movie Attendance Case Study (requires WinZip or equivalent software)
Interactive Web Quizzes
Marketing Research Video Series

Chapter 9: Primary Data Collection: Experimentation and Test Markets

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Student Web Quizzes
Sites of Interest to Marketing Researchers
Movie Attendance Case Study (requires WinZip or equivalent software)
Interactive Web Quizzes
Marketing Research Video Series

Chapter 10: The Concept of Measurement

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Sites of Interest to Marketing Researchers
Movie Attendance Case Study (requires WinZip or equivalent software)
Interactive Web Quizzes
Marketing Research Video Series

Chapter 11: Using Measurement Scales to Build Marketing Effectiveness

PowerPoints
Student Web Quizzes
Sites of Interest to Marketing Researchers
Movie Attendance Case Study (requires WinZip or equivalent software)
Interactive Web Quizzes
Marketing Research Video Series

Chapter 12: Questionnaire Design

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Student Web Quizzes
Sites of Interest to Marketing Researchers
Movie Attendance Case Study (requires WinZip or equivalent software)
Interactive Web Quizzes
Marketing Research Video Series

Chapter 13: Basic Sampling Issues

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Sites of Interest to Marketing Researchers
Movie Attendance Case Study (requires WinZip or equivalent software)
Interactive Web Quizzes
Marketing Research Video Series

Chapter 14: Sample Size Determination

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Sites of Interest to Marketing Researchers
Movie Attendance Case Study (requires WinZip or equivalent software)
Interactive Web Quizzes
Marketing Research Video Series

Chapter 15: Data Processing and Fundamental Data Analysis

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Sites of Interest to Marketing Researchers
Movie Attendance Case Study (requires WinZip or equivalent software)
Interactive Web Quizzes
Marketing Research Video Series

Chapter 16: Statistical Testing of Differences and relationships

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Sites of Interest to Marketing Researchers
Movie Attendance Case Study (requires WinZip or equivalent software)
Interactive Web Quizzes
Marketing Research Video Series

Chapter 17: Bivariate Correlation and Regression

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Student Web Quizzes
Sites of Interest to Marketing Researchers
Movie Attendance Case Study (requires WinZip or equivalent software)
Interactive Web Quizzes
Marketing Research Video Series

Chapter 18: Multivariate Data Analysis

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Sites of Interest to Marketing Researchers
Movie Attendance Case Study (requires WinZip or equivalent software)
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Marketing Research Video Series

Chapter 19: Communicating the Research Results

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Student Web Quizzes
Sites of Interest to Marketing Researchers
Movie Attendance Case Study (requires WinZip or equivalent software)
Interactive Web Quizzes
Marketing Research Video Series

Chapter 20: Managing Marketing Research

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Student Web Quizzes
Sites of Interest to Marketing Researchers
Movie Attendance Case Study (requires WinZip or equivalent software)
Interactive Web Quizzes
Marketing Research Video Series

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