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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

Instructor Companion Site

Table Of Contents

Chapter 1: The Old Rules of Marketing and PR Are Ineffective in an Online World

Chapter 2: The New Rules of Marketing and PR

Chapter 3: Reaching Your Buyers Directly

Chapter 4: Social Media and Your Targeted Audience

Chapter 5: Blogs: Tapping Millions of Evangelists to Tell Your Story

Chapter 6: Audio and Video Drive Action

Chapter 7: The New Rules of News Releases

Chapter 8: Going Viral: The Web Helps Audiences Catch the Fever

Chapter 9: The Content-Rich Web Site

Chapter 10: You Are What You Publish: Building Your Marketing and PR Plan

Chapter 11: Online Thought Leadership to Brand Your Organization as a Trusted Resource

Chapter 12: How to Write for Your Buyers

Chapter 13: How Web Content Influences the Buying Process

Chapter 14: Social Networking Sites and Marketing

Chapter 15: Blogging to Reach Your Buyers

Chapter 16: Video and Podcasting Made, Well, as Easy as Possible

Chapter 17: How to Use News Releases to Reach Buyers Directly

Chapter 18: The Online Media Room: Your Front Door for Much More Than the Media

Chapter 19: The New Rules for Reaching the Media

Chapter 20: Search Engine Marketing

Chapter 21: Make It Happen

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