Aaker, McLoughlin:

Strategic Market Management: Global Perspectives, 1st Edition

Instructor Companion Site

Table Of Contents

Chapter 1: Strategic Market Management: An Introduction and Overview

Chapter 2: External and Customer Analysis

Chapter 3: Competitor Analysis

Chapter 4: Market/Submarket Analysis

Chapter 5: Environmental Analysis and Strategic Uncertainty

Chapter 6: Internal Analysis

Chapter 7: Creating Advantage, Synergy, and Commitment versus Opportunism versus Adaptability

Chapter 8: Alternative Value Propositions

Chapter 9: Building and Managing Brand Equity

Chapter 10: Energizing the Business

Chapter 11: Leveraging the Business

Chapter 12: Creating New Businesses

Chapter 13: Global Strategies

Chapter 14: Setting Priorities for Businesses and Brands – the Exit, Milk, and Consolidate Options

Chapter 15: From Silos to Synergy – Harnessing the Organization

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