Thomson, Baden-Fuller:

Basic Strategy in Context: European Text and Cases

Instructor Companion Site

Table Of Contents

Chapter 1: Introduction

Chapter 2: What is Strategy?

Chapter 3: Analysing the Internal Environment

Chapter 4: The External Environment

Chapter 5: Stakeholders and Corporate Governance

Chapter 6: Ethics

Chapter 7: Strategic Direction

Chapter 8: Focus - Differentiation or Low Cost

Chapter 9: Change

Chapter 10: Mergers and Acquisitions

Chapter 11: Control

Chapter 12: Knowledge and the Learning Organisation

Chapter 13: Innovation and Corporate Entrepreneurship

Chapter 14: Culture

Chapter 15: Leadership

Chapter 16: Integrative Case

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