Davis:

Competitive Success: How Branding Adds Value

Instructor Companion Site

Table Of Contents

Chapter 1: Competitive Success

Chapter 2: Brand Value

Chapter 3: Brand Portfolios and Architecture

Chapter 4: The New Brand Building Framework: Destiny-Distinction-Culture-Experiences (DDCE)

Chapter 5: Brand Destiny

Chapter 6: Brand Distinction

Chapter 7: Brand Culture

Chapter 8: Overview of Brand Experiences

Chapter 9: Brand Experiences: Customers and Solutions

Chapter 10: Brand Experiences: Marketing Communications and Environment

Chapter 11: Brand Leadership: Senior Management, Team, Planning, Mapping

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