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Kotabe, Helsen:

Global Marketing Management, 5th Edition

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Table Of Contents

Chapter 1: Globalization Imperative

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Chapter 2: Global Economic Environment

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Chapter 3: Financial Environment

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Chapter 4: Global Cultural Environment and Buying Behavior

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Chapter 5: Global Political and Legal Environment

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Chapter 6: Global Marketing Research

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Chapter 7: Global Segmentation and Positioning

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Chapter 8: Global Marketing Strategies

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Chapter 9: Global Market Entry Strategies

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Chapter 10: Global Product Policy Decisions Part 1

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Chapter 11: Global Product Policy Decisions Part 2

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Chapter 12: Global Pricing

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Chapter 13: Communicating with the World Consumer

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Chapter 14: Sales Management

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Chapter 15: Global Logistics and Distribution

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Chapter 16: Export/Import Management

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Chapter 17: Planning, Organization, and Control of Global Marketing Operations

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Chapter 18: Marketing in Emerging Markets

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Chapter 19: Global Marketing and the Internet

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