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Silber, Kearny:

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Table Of Contents

Chapter 1: Why and How to Use the Model

Instructor's Guide (requires WinZip or equivalent software)

Chapter 2: How to Gather Data

Instructor's Guide (requires WinZip or equivalent software)

Chapter 3: External Logic

Instructor's Guide (requires WinZip or equivalent software)

Chapter 4: Economic Logic

Instructor's Guide (requires WinZip or equivalent software)

Chapter 5: Strategy Logic

Instructor's Guide (requires WinZip or equivalent software)

Chapter 6: Customer Logic

Instructor's Guide (requires WinZip or equivalent software)

Chapter 7: Product Logic

Instructor's Guide (requires WinZip or equivalent software)

Chapter 8: Process Logic

Instructor's Guide (requires WinZip or equivalent software)

Chapter 9: Structural Logic

Instructor's Guide (requires WinZip or equivalent software)

Chapter 10: Case Study

Instructor's Guide (requires WinZip or equivalent software)

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