Boone, Kurtz:

Contemporary Business, with Audio CD, 12th Edition

Student Companion Site

Table Of Contents

Chapter 1: The Framework of Contemporary Business.

Chapter 2: Business Ethics and Social Responsibility.

Chapter 3: Economic Challenges Facing Global and Domestic Business.

Chapter 4: Competing in Global Markets.

Chapter 5: Options for Organizing Small and Large Businesses.

Chapter 6: Starting Your Own Business: The Entrepreneurship Alternative.

Chapter 7: Electronic Business: Doing Business Online.

Chapter 8: Management, Leadership, and the Internal Organization.

Chapter 9: Human Resource Management, Motivation, and Labor-Management Relations.

Chapter 10: Improving Performance through Empowerment, Teamwork, and Communication.

Chapter 11: Production and Operations Management.

Chapter 12: Customer-Driven Marketing.

Chapter 13: Product and Distribution Strategies.

Chapter 14: Promotion and Pricing Strategies.

Chapter 15: Using Technology to Manage Information.

Chapter 16: Understanding Accounting and Financial Statements.

Chapter 17: Financial Management and Institutions.

Chapter 18: Financing and Investing through Securities Markets.

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