Holden, Belew, Elad, Rich, Gulbrandsen:

Wiley Pathways E-Business, 1st Edition

Student Companion Site

Table Of Contents

Chapter 1: An Introduction to E-Business

Chapter 2: The Law, Ethics, and Consumer Policies

Chapter 3: Planning an E-Business

Chapter 4: Financing and Launching an E-Business

Chapter 5: Accounting and Taxes

Chapter 6: Online Revenues and Payments

Chapter 7: Products, Inventory, and Fulfillment

Chapter 8: Marketing an E-Business

Chapter 9: Effectively Using Search Engines

Chapter 10: E-Business Customer Service

Chapter 11: Equipment, Software, and Web Hosting

Chapter 12: Successful Web Site Design

Chapter 13: Tracking and Analyzing Customer Data

Chapter 14: E-Business Security

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