Donaldson, O'Toole:

Strategic Market Relationships: From Strategy to Implementation, 2nd Edition

Instructor Companion Site

Table Of Contents

Chapter 1: Introduction to strategic market relationships

Chapter 2: Relationship-based theories

Chapter 3: Relationship planning and development

Chapter 4: Relationship types

Chapter 5: Networks

Chapter 6: Organising for relationships

Chapter 7: People and relationships

Chapter 8: Customer relationship management

Chapter 9: Relationship communication with a special focus on building relationships through brands and electronic relationships

Chapter 10: Channel relationships

Chapter 11: Innovation through relationships

Chapter 12: Relationship internationalisation

Chapter 13: Relationship cost and value

Chapter 14: Strategic market relationships: a final word

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