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McDaniel, Gates:

Marketing Research Essentials, with SPSS, 6th Edition

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Table Of Contents

Chapter 1: The Role of Marketing Research in Management Decision Making

SPSS Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Self-Study Web Quizzes
PowerPoint Presentations
Wireless Communication Data (requires WinZip or equivalent software)
Image Gallery
SPSS Jump Start Data (requires WinZip or equivalent software)

Chapter 2: Problem Definition, Exploratory Research, and the Research Process

SPSS Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Self-Study Web Quizzes
PowerPoint Presentations
Wireless Communication Data (requires WinZip or equivalent software)
Image Gallery
SPSS Jump Start Data (requires WinZip or equivalent software)

Chapter 3: Secondary Data and Databases

SPSS Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Self-Study Web Quizzes
PowerPoint Presentations
Wireless Communication Data (requires WinZip or equivalent software)
Image Gallery
SPSS Jump Start Data (requires WinZip or equivalent software)

Chapter 4: Qualitative Research

SPSS Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Self-Study Web Quizzes
PowerPoint Presentations
Wireless Communication Data (requires WinZip or equivalent software)
Image Gallery
SPSS Jump Start Data (requires WinZip or equivalent software)

Chapter 5: Survey Research

SPSS Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Self-Study Web Quizzes
PowerPoint Presentations
Wireless Communication Data (requires WinZip or equivalent software)
Image Gallery
SPSS Jump Start Data (requires WinZip or equivalent software)

Chapter 6: Primary Data Collection: Observation

SPSS Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Self-Study Web Quizzes
PowerPoint Presentations
Wireless Communication Data (requires WinZip or equivalent software)
Image Gallery
SPSS Jump Start Data (requires WinZip or equivalent software)

Chapter 7: Primary Data Collection: Experimentation

SPSS Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Self-Study Web Quizzes
PowerPoint Presentations
Wireless Communication Data (requires WinZip or equivalent software)
Image Gallery
SPSS Jump Start Data (requires WinZip or equivalent software)

Chapter 8: The Concept of Measurement and Attitude Scales

SPSS Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Self-Study Web Quizzes
PowerPoint Presentations
Wireless Communication Data (requires WinZip or equivalent software)
Image Gallery
SPSS Jump Start Data (requires WinZip or equivalent software)

Chapter 9: Questionnaire Design

SPSS Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Self-Study Web Quizzes
PowerPoint Presentations
Wireless Communication Data (requires WinZip or equivalent software)
Image Gallery
SPSS Jump Start Data (requires WinZip or equivalent software)

Chapter 10: Basic Sampling Issues

SPSS Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Self-Study Web Quizzes
PowerPoint Presentations
Wireless Communication Data (requires WinZip or equivalent software)
Image Gallery
SPSS Jump Start Data (requires WinZip or equivalent software)

Chapter 11: Sample Size Determination

SPSS Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Self-Study Web Quizzes
PowerPoint Presentations
Wireless Communication Data (requires WinZip or equivalent software)
Image Gallery
SPSS Jump Start Data (requires WinZip or equivalent software)

Chapter 12: Data Processing, Fundamental Data Analysis, and the Statistical Testing of Differences

SPSS Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Self-Study Web Quizzes
PowerPoint Presentations
Wireless Communication Data (requires WinZip or equivalent software)
Image Gallery
SPSS Jump Start Data (requires WinZip or equivalent software)

Chapter 13: Bivariate Correlation and Regression

SPSS Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Self-Study Web Quizzes
PowerPoint Presentations
Wireless Communication Data (requires WinZip or equivalent software)
Image Gallery
SPSS Jump Start Data (requires WinZip or equivalent software)

Chapter 14: Communicating the Research Results and Managing Marketing Research

SPSS Movie Attendance Database (requires WinZip or equivalent software)
SPSS Movie Attendance Questionnaire
Real People-Real Data Database
Self-Study Web Quizzes
PowerPoint Presentations
Wireless Communication Data (requires WinZip or equivalent software)
Image Gallery
SPSS Jump Start Data (requires WinZip or equivalent software)

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