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Kotabe, Helsen:

Global Marketing Management, 4th Edition

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Table Of Contents

Chapter 1: Globalization Imperative

Text Cases (requires Adobe Acrobat Reader)
Web Cases (requires Adobe Acrobat Reader)
Instructor's Manual
PowerPoint Presentations
Test Bank
Case Notes (requires WinZip or equivalent software)
Image Gallery (requires WinZip or equivalent software)

Chapter 2: Economic Environment

Text Cases (requires Adobe Acrobat Reader)
Web Cases (requires Adobe Acrobat Reader)
Instructor's Manual
PowerPoint Presentations
Test Bank
Case Notes (requires WinZip or equivalent software)
Image Gallery (requires WinZip or equivalent software)

Chapter 3: Financial Environment

Text Cases (requires Adobe Acrobat Reader)
Web Cases (requires Adobe Acrobat Reader)
Instructor's Manual
PowerPoint Presentations
Test Bank
Case Notes (requires WinZip or equivalent software)
Image Gallery (requires WinZip or equivalent software)

Chapter 4: Cultural Environment and Buyer Behavior

Text Cases (requires Adobe Acrobat Reader)
Web Cases (requires Adobe Acrobat Reader)
Instructor's Manual
PowerPoint Presentations
Test Bank
Case Notes (requires WinZip or equivalent software)
Image Gallery (requires WinZip or equivalent software)

Chapter 5: Political / Legal Environment

Text Cases (requires Adobe Acrobat Reader)
Web Cases (requires Adobe Acrobat Reader)
Instructor's Manual
PowerPoint Presentations
Test Bank
Case Notes (requires WinZip or equivalent software)
Image Gallery (requires WinZip or equivalent software)

Chapter 6: Global Marketing Research

Text Cases (requires Adobe Acrobat Reader)
Web Cases (requires Adobe Acrobat Reader)
Instructor's Manual
PowerPoint Presentations
Test Bank
Case Notes (requires WinZip or equivalent software)
Image Gallery (requires WinZip or equivalent software)

Chapter 7: Global Segmentation and Positioning

Text Cases (requires Adobe Acrobat Reader)
Web Cases (requires Adobe Acrobat Reader)
Instructor's Manual
PowerPoint Presentations
Test Bank
Case Notes (requires WinZip or equivalent software)
Image Gallery (requires WinZip or equivalent software)

Chapter 8: Global Marketing Strategies

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Web Cases (requires Adobe Acrobat Reader)
Instructor's Manual
PowerPoint Presentations
Test Bank
Case Notes (requires WinZip or equivalent software)
Image Gallery (requires WinZip or equivalent software)

Chapter 9: Global Entry Strategies

Text Cases (requires Adobe Acrobat Reader)
Web Cases (requires Adobe Acrobat Reader)
Instructor's Manual
PowerPoint Presentations
Test Bank
Case Notes (requires WinZip or equivalent software)
Image Gallery (requires WinZip or equivalent software)

Chapter 10: Global Sourcing Strategy

Text Cases (requires Adobe Acrobat Reader)
Web Cases (requires Adobe Acrobat Reader)
Instructor's Manual
PowerPoint Presentations
Test Bank
Case Notes (requires WinZip or equivalent software)
Image Gallery (requires WinZip or equivalent software)

Chapter 11: Product Development

Text Cases (requires Adobe Acrobat Reader)
Web Cases (requires Adobe Acrobat Reader)
Instructor's Manual
PowerPoint Presentations
Test Bank
Case Notes (requires WinZip or equivalent software)
Image Gallery (requires WinZip or equivalent software)

Chapter 12: Marketing Products and Services

Text Cases (requires Adobe Acrobat Reader)
Web Cases (requires Adobe Acrobat Reader)
Instructor's Manual
PowerPoint Presentations
Test Bank
Case Notes (requires WinZip or equivalent software)
Image Gallery (requires WinZip or equivalent software)

Chapter 13: Global Pricing

Text Cases (requires Adobe Acrobat Reader)
Web Cases (requires Adobe Acrobat Reader)
Instructor's Manual
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Test Bank
Case Notes (requires WinZip or equivalent software)
Image Gallery (requires WinZip or equivalent software)

Chapter 14: Communicating with World Consumer

Text Cases (requires Adobe Acrobat Reader)
Web Cases (requires Adobe Acrobat Reader)
Instructor's Manual
PowerPoint Presentations
Test Bank
Case Notes (requires WinZip or equivalent software)
Image Gallery (requires WinZip or equivalent software)

Chapter 15: Sales Management

Text Cases (requires Adobe Acrobat Reader)
Web Cases (requires Adobe Acrobat Reader)
Instructor's Manual
PowerPoint Presentations
Test Bank
Case Notes (requires WinZip or equivalent software)
Image Gallery (requires WinZip or equivalent software)

Chapter 16: Global Logistics and Distribution

Text Cases (requires Adobe Acrobat Reader)
Web Cases (requires Adobe Acrobat Reader)
Instructor's Manual
PowerPoint Presentations
Test Bank
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Image Gallery (requires WinZip or equivalent software)

Chapter 17: Export/Import Management

Text Cases (requires Adobe Acrobat Reader)
Web Cases (requires Adobe Acrobat Reader)
Instructor's Manual
PowerPoint Presentations
Test Bank
Case Notes (requires WinZip or equivalent software)
Image Gallery (requires WinZip or equivalent software)

Chapter 18: Planning, Organization and Control of Global Marketing Operations

Text Cases (requires Adobe Acrobat Reader)
Web Cases (requires Adobe Acrobat Reader)
Instructor's Manual
PowerPoint Presentations
Test Bank
Case Notes (requires WinZip or equivalent software)
Image Gallery (requires WinZip or equivalent software)

Chapter 19: Global Marketing and the Internet Case Outline

Text Cases (requires Adobe Acrobat Reader)
Web Cases (requires Adobe Acrobat Reader)
Instructor's Manual
PowerPoint Presentations
Test Bank
Case Notes (requires WinZip or equivalent software)
Image Gallery (requires WinZip or equivalent software)

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