Ford, Gadde, Hakansson, Snehota:

The Business Marketing Course: Managing in Complex Networks, 2nd Edition

Instructor Companion Site

Table Of Contents

Chapter 1: The Idea of Business Networks

Chapter 2: Analysing Business Networks

Chapter 3: Customers and Suppliers: Interaction in the Network

Chapter 4: Technology, Business Networks and Business Marketing

Chapter 5: Understanding Customers

Chapter 6: Managing Relationships with Customers

Chapter 7: Designing Offerings: Developing the Promise

Chapter 8: Implementing the Offering: Fulfilling the Promise

Chapter 9: Costs, Price and Value

Chapter 10: Developing Marketing Strategy

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