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Wiley Pathways Marketing, 1st Edition

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Table Of Contents

Chapter 1: Making Marketing Happen

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Chapter Pre-Tests
Chapter Post-Tests
PowerPoint Slides
Instructor's Resource Manual
Test Bank - Word
Computerized Test Bank (self-extracting file)
Diagnostic Tool for Grammar (requires Adobe Acrobat Reader)

Chapter 2: The Marketing Plan

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Chapter Pre-Tests
Chapter Post-Tests
PowerPoint Slides
Instructor's Resource Manual
Test Bank - Word
Computerized Test Bank (self-extracting file)
Diagnostic Tool for Grammar (requires Adobe Acrobat Reader)

Chapter 3: Knowing Consumers

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Chapter Post-Tests
PowerPoint Slides
Instructor's Resource Manual
Test Bank - Word
Computerized Test Bank (self-extracting file)
Diagnostic Tool for Grammar (requires Adobe Acrobat Reader)

Chapter 4: Segmenting and Targeting Markets

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Chapter Pre-Tests
Chapter Post-Tests
PowerPoint Slides
Instructor's Resource Manual
Test Bank - Word
Computerized Test Bank (self-extracting file)
Diagnostic Tool for Grammar (requires Adobe Acrobat Reader)

Chapter 5: Marketing Research

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Chapter Post-Tests
PowerPoint Slides
Instructor's Resource Manual
Test Bank - Word
Computerized Test Bank (self-extracting file)
Diagnostic Tool for Grammar (requires Adobe Acrobat Reader)

Chapter 6: Developing and Managing Products

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Chapter Post-Tests
PowerPoint Slides
Instructor's Resource Manual
Test Bank - Word
Computerized Test Bank (self-extracting file)
Diagnostic Tool for Grammar (requires Adobe Acrobat Reader)

Chapter 7: Marketing Channel Management

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PowerPoint Slides
Instructor's Resource Manual
Test Bank - Word
Computerized Test Bank (self-extracting file)
Diagnostic Tool for Grammar (requires Adobe Acrobat Reader)

Chapter 8: Retailing

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Instructor's Resource Manual
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Computerized Test Bank (self-extracting file)
Diagnostic Tool for Grammar (requires Adobe Acrobat Reader)

Chapter 9: Pricing

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PowerPoint Slides
Instructor's Resource Manual
Test Bank - Word
Computerized Test Bank (self-extracting file)
Diagnostic Tool for Grammar (requires Adobe Acrobat Reader)

Chapter 10: Marketing Communications and Personal Selling

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Chapter Pre-Tests
Chapter Post-Tests
PowerPoint Slides
Instructor's Resource Manual
Test Bank - Word
Computerized Test Bank (self-extracting file)
Diagnostic Tool for Grammar (requires Adobe Acrobat Reader)

Chapter 11: Advertising

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Chapter Pre-Tests
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PowerPoint Slides
Instructor's Resource Manual
Test Bank - Word
Computerized Test Bank (self-extracting file)
Diagnostic Tool for Grammar (requires Adobe Acrobat Reader)

Chapter 12: Publicity, Public Relations, and Sales Promotions

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Chapter Pre-Tests
Chapter Post-Tests
PowerPoint Slides
Instructor's Resource Manual
Test Bank - Word
Computerized Test Bank (self-extracting file)
Diagnostic Tool for Grammar (requires Adobe Acrobat Reader)

Chapter 13: Internet Marketing

Chapter Pre-Tests
Chapter Post-Tests
PowerPoint Slides
Instructor's Resource Manual
Test Bank - Word
Computerized Test Bank (self-extracting file)
Diagnostic Tool for Grammar (requires Adobe Acrobat Reader)

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