Cash, Thomas, Wingate, Friedlander:

Student Companion Site

Student Companion Site

Table Of Contents

Chapter 1: An Overview of Retail Buying

Chapter 2: The Roles of Buying Groups

Chapter 3: Understanding the Consumer

Chapter 4: Merchandise Assortments

Chapter 5: Planning and Control

Chapter 6: Technology and Internet Commerce in Retailing

Chapter 7: Choosing Vendors

Chapter 8: International Vendors

Chapter 9: Translating Plans into Purchases

Chapter 10: Negotiating the Buy

Chapter 11: The Buyer’s Order and Vendor Relations

Chapter 12: Pricing and Selling

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