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Kasper, van Helsdingen, Gabbott:
Services Marketing Management: A Strategic Perspective, 2nd Edition
Extra case study: ING Direct (requires Adobe Acrobat Reader)
Answers to ING Direct case study (requires Adobe Acrobat Reader)
Extra case study: ING Direct (requires Adobe Acrobat Reader)
Answers to ING Direct case study (requires Adobe Acrobat Reader)
Extra case study: ING Direct (requires Adobe Acrobat Reader)
Answers to ING Direct case study (requires Adobe Acrobat Reader)
Extra case study: ING Direct (requires Adobe Acrobat Reader)
Answers to ING Direct case study (requires Adobe Acrobat Reader)
Extra case study: ING Direct (requires Adobe Acrobat Reader)
Answers to ING Direct case study (requires Adobe Acrobat Reader)
Extra case study: ING Direct (requires Adobe Acrobat Reader)
Answers to ING Direct case study (requires Adobe Acrobat Reader)
Extra case study: ING Direct (requires Adobe Acrobat Reader)
Answers to ING Direct case study (requires Adobe Acrobat Reader)
Extra case study: ING Direct (requires Adobe Acrobat Reader)
Answers to ING Direct case study (requires Adobe Acrobat Reader)
Extra case study: ING Direct (requires Adobe Acrobat Reader)
Answers to ING Direct case study (requires Adobe Acrobat Reader)
Extra case study: ING Direct (requires Adobe Acrobat Reader)
Answers to ING Direct case study (requires Adobe Acrobat Reader)
Extra case study: ING Direct (requires Adobe Acrobat Reader)
Answers to ING Direct case study (requires Adobe Acrobat Reader)
Extra case study: ING Direct (requires Adobe Acrobat Reader)
Answers to ING Direct case study (requires Adobe Acrobat Reader)
Extra case study: ING Direct (requires Adobe Acrobat Reader)
Answers to ING Direct case study (requires Adobe Acrobat Reader)