Evans, Jamal, Foxall:

Consumer Behaviour

Instructor Companion Site

Table Of Contents

Chapter 1: Consumer Motives and Values

Chapter 2: Consumer Response to Marketing 1: Exposure, Attention, Perception

Chapter 3: Consumer Response to Marketing 2: Learning, Attitudes

Chapter 4: Consumer Response to Marketing 3: Action, Post Purchase Dissonance, Consumer Involvement

Chapter 5: Consumer Demographics

Chapter 6: Consumer Psychographics

Chapter 7: Social Group, Tribal and Household Buying Influences

Chapter 8: Culture and Subculture

Chapter 9: New Product Buying

Chapter 10: Repeat, Loyal and Relational Behaviour

Chapter 11: Databased Consumer Behaviour

Chapter 12: Consumer Misbehaviour

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