Kotabe, Helsen:

Global Marketing Management, 3rd Edition

Student Companion Site

Table Of Contents

Chapter 1: Globalization Imperative

Chapter 2: Global Economic Environment

Chapter 3: Global Financial Environment

Chapter 4: Global Cultural Environment and Buyer Behavior

Chapter 5: Political and Legal Environment

Chapter 6: Global Marketing Research

Chapter 7: Global Segmentation and Positioning

Chapter 8: Global Marketing Strategies

Chapter 9: Global Market Entry Strategies

Chapter 10: Global Sourcing Strategy: R&D, Manufacturing, and Marketing Interfaces

Chapter 11: Global Product Policy Decisions I: Developing New Products for Global Markets

Chapter 12: Global Product Policy Decisions II: Marketing Products and Services

Chapter 13: International Pricing

Chapter 14: Communicating with the World Customer

Chapter 15: Sales Management

Chapter 16: Global Logistics and Distribution

Chapter 17: Export and Import Management

Chapter 18: Planning, Organization and Control of Global Marketing Operations

Chapter 19: Global Marketing and the Internet

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