Weinstein, Barden:

The Complete Guide to Fundraising Management, 4th Edition

Instructor Companion Site

Table Of Contents

Chapter 1: Five Major Fundraising Principles

Chapter 2: Your Organization and the Nonprofit World

Chapter 3: Managing the Resource Development Function

Chapter 4: The Case for Support and Fundraising Materials

Chapter 5: Managing Information

Chapter 6: Prospect Identification, Research, and Segmentation

Chapter 7: Nurturing Relationships

Chapter 8: Major Gift Fundraising

Chapter 9: Direct Response: Mail and Online

Chapter 10: Telemarketing as a Relationship-Building Tool

Chapter 11: Special Event Fundraising, Cause-Related Marketing, and Crowdfunding

Chapter 12: Grants

Chapter 13: Planned Giving

Chapter 14: Capital and Endowment Campaigns

Chapter 15: Human Resources

Chapter 16: Successful Fundraising in Large and Small Nonprofits
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